In their very definition of quality, Patagonia includes a mandate that requires building products and using processes that are least harmful to the environment. Acknowledging that the wild world is disappearing, they evaluate raw materials, police waste, invest in innovative technologies and contribute to groups working towards making a difference. One of the long term initiatives the company is associated with is Freedom to Roam focusing on creating wild-ways for animals between protected areas.
Business principles should inspire solutions to environmental crisis – this is what has spurred them in the direction of recycled polyester, Polartec recyclable fleece and organic cotton apparel for climbing, surfing and outdoor wear.
A Patagonia client may even take back an item to get it recycled / restyled when they are bored with the look. The Patagonia new green designed and energy efficient buildings are LEED certified.
