LOHAS

Lifestyles of Health and Sustainability or LOHAS is a term that describes the lifestyle and market of consumers who show an interest in areas such as wellness, ecology, sustainability, health and environment. This segment of people tend to be well educated and socio economically well to do. This cultural creative demographic shows how new age, quality and virtuous goods are now in demand by a segment of society and studies conducted by groups such as the Natural Marketing Institute and the Worldwatch Institute aim to qualify and quantify the market segment as well as the demographic. LOHAS is also a publicly held company.

Tagged as: ecology, Lifestyles of Health and Sustainability, LOHAS