Grousers

The Roper ASW Green Gauge Report lists Grousers as a segment of society who are disinterested in environmental or green issues and who view these concerns as too complicated and big to deal with personally. In 2007, this group formed 19% of the American population. The Roper ASW Green Gauge Report serves as a guide for those involved in green concepts and sustainability and divides the population into 5 segments based on their likelihood to buy green. Several companies refer to the report while creating marketing plans.

Tagged as: Green Gauge report, green issues, Grousers